August 21, 2018

Google Analytics Consulting & Workshops

What We Do

We train business owners, managers, freelancers and numerophobics (people who fear numbers). Our small group setting means less intimidation and more interaction.

Group Workshops

Learn to make better decisions from your website data. Led by a Certified Google Analytics instructor, classes are 1-3 hrs and include an interactive presentation, case studies and exercises. Walk away with a solid plan to impress and execute! We cover intro to intermediate topics.

Private Consulting
Need to really nail down those goals and tackle your individual challenges? We offer one-on-one Google Analytics consulting starting at $120/hour and we can come to you.
Corporate Training

Get your team all on board with Google Analytics training at your location. These workshops are customized based on your industry and experience. Please contact us for rates.

Popular Topics We Cover

For Introduction Class:

  • The Measurement Plan - understanding the role of your website with your Key Performance Indicators (KPIs)
  • Google Analytics Account Setup Tips - using best practices from Google
  • Useful Admin Features & Settings - filters and views
  • Goals Overview - what kinds of goals can/should I setup?
  • Essential & Popular Reports - real-time, audience, acquisition and conversions

 

For Intermediate Class:

  • Using Annotations, Alerts & Other Personal Settings - automate important notifications
  • Creating and Applying Segments - focus on a subset of data
  • Tagging Marketing Campaigns - measuring the effectiveness
  • How to setup Events - such as file downloads, video plays, email signups, outbound links, etc.
  • How to make Events also track as Goals
  • Creating Custom Reports - learn how to go beyond built in reports

 

We always include free resources & key terms glossary (because wtf is bounce rate again?!) with integrated case studies and a walkthrough style format.

Know How to Answer

There are many useful reports so we'll make sure you know how to find answers to...

 

Users

  • How many users did I have last week, last month (or any custom date range)?
  • What users come to my site via mobile vs desktop vs tablet?
  • Where are my users located and what are their demographics (age and gender groups)?
  • Which % of my users are new vs returning?

 

Acquisition

  • What traffic sources are the biggest and most effective?
  • Which campaigns are performing the best?

 

Behavior

  • What are my most popular pages?
  • What pages do people spend the most time on?
  • Which pages bring the most traffic and engagement?
  • What are the top landing pages (entry points on my site) and their bounce rates?
  • Where do people tend to exit my site?

 

Goals

  • Which goals are being triggered in my reports?
  • How often are they happening and from which traffic sources, devices, locations?

127

Workshops Led

750+

Satisfied Clients

2

Google Partner Specializations

5

Google Partner Certifications

WHAT THEY SAY

Google Analytics Student #1

Very focused content and delivery, especially considering the potential to wander down the many paths of the Google Analytics dashboard.

Google Analytics Student #2
Adapted well to the experience level of the class -- most of us hadn't taken the beginner level, but still had a little experience with analytics. - Loved all the extra resources.
Google Analytics Student #3

An excellent workshop. Geoff hit the key areas that I was looking for. He did a good job of not dwelling too long in one spot. Having a sample to look at was good, though I had some access to our own Google Analytic Account.

Google Analytics Student #4
Geoff was perfect - he did a really good job of catering the content to the audience, was able to answer questions confidently and provided good examples

About Adfluent Media

Adfluent Media was founded in 2010. We have worked with hundreds of merchants and advertisers to help them acquire new customers, while only paying for action orientated results. We are a Google Partner with specializations in Paid Search, Display, Mobile and Remarketing campaigns.

In 2016 we received the Google Partners Reward for being in the top 10 in the United States and Canada to achieve the highest percentage increase of mobile friendly client websites within the quarter.

Get In Touch

To arrange a consultation or training workshop, send us a message!