Google Analytics is a powerful [free] platform, but it’s data driven and can feel overwhelming and intimidating. Learn the key basics of GA; how to use the platform for success, generate super useful reports and make better business decisions from your website data. This is an introduction and no prior experience is required – those who have a disdain for spreadsheets or numbers phobia are also welcomed!

What You Will Learn

• The good stuff with Google Analytics so we go from “so what?” to “oh, Wow!”


• How to make a Measurement Plan for your own Business

 so you can dive into GA with some damn purpose
• How to generate quality reports and get powerful insights on your traffic and users


• What’s happening on my site in real time?
• Where are my users from and how are they interacting on my site?
• What are my most popular pages and traffic sources
• What traffic sources are the biggest and most effective?
• What are the top landing pages (entry points on my site) and their conversion rates?
• Are my campaigns working to achieve website goals? Where should I focus more resources?
• Are my other goals being hit? How can I track them?