Many of our clients are focused on Direct-To-Consumer (D2C) sales and one of the things that surfaces in strategy talk is how to identify and track the right types of actions and goals on your site in order to make better business decisions. Google Analytics is the most common platform we see being used for reports. So we’ll be referencing their product for the rest of this post — but the same types of goals… Read More »Tracking Important Signals: Don’t Neglect Micro-Conversions
Search ads are one of the highest quality paid traffic sources as it is uniquely intent driven and user initiated. People are more likely to take action when they are actively searching vs. browsing (people are banner blind!). There are 19 “traction channels” available but when you are looking at paid channels to explore, search is a great place to start if you are looking for a good ROI or ROAS (return on ad spend).… Read More »Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?
Most interactions that are tracked on your site can be broken down into one of these 4 goal types: Destination Goals – allows you to track when visitors reach a particular page or set of pages on your website. For example, when visitors reach “thank you,” “order completed,” or “add to cart” pages. Setup level: easy Duration Goals – typically used to track heavily engaged users who spend above average time lots browsing/researching on your… Read More »Four Types Of Custom Google Analytics Goals You Need To Know
You’ve got a good thing going – daily sales, customers who have become ambassadors for your brand and a business model that is working. Now you want to scale in the right marketing channels but… You are spending more than ever on Google Ads yet results are only satisfactory. You are wondering if ‘Influencer Marketing’ should be your next play however, you are hesitant about working with them given all the news about legitimacy (do… Read More »So You Think You Need To Hire An Ad Agency?