As we are hunkered down and the world gets recalibrated, this is an ideal time for businesses to do some spring cleaning! An audit can give you a thorough checkup of your account and campaigns to help you decide what should be rinsed and repeated or simply tossed out. What exactly is a Google Audit? Getting another set of eyes on your account uncovers new opportunities. Our audits are focused on your business goals… Read More »Get Your Google Ads Audit for $250!
The other day, our family was having dinner at a Chinese restaurant and for the first time, got a fortune cookie with an ad on the back of it. It was for a sleep company called Purple. I was immediately curious if they were tracking this as some kind of experimental campaign or if it was just something fun and novel that a marketer dreamed up. The url on the cookie insert was purple.com/luck but… Read More »Understanding Campaign Links (from a fortune cookie)
In mid 2019, Google opened up detailed demographics for search campaigns. These live inside the ‘Audience’ section and includes: Parental, Married, Education & Homeowner status — allowing for deeper insights / targeting into the types of users that you are bidding on for paid search. The new detailed demographic segments for parental status include: Parents of Infants (0-1 years) Parents of Toddlers (1-3 years) Parents of Preschoolers (4-5 years) Parents of Grade Schoolers (6 -12… Read More »Powerful NEW Audience Targets for Search Campaigns Are Here – Don’t Neglect This!
There are four main categories of reports in Google Analytics – Users (learn about your audiences), Acquisition (traffic sources), Behavior (what are users doing on your site) and Conversions (details about your goals, including e-commerce reports). Collectively, there are many valuable insights you can harness to better understand what’s working and ultimately grow your business. Here’s the most popular insights and helpful reports we provide to our clients via in-depth conversations, Google Data Studio reports… Read More »Important Questions To Ask About Your Users, Acquisition, Behaviour and Conversions
Many of our clients are focused on Direct-To-Consumer (D2C) sales and one of the things that surfaces in strategy talk is how to identify and track the right types of actions and goals on your site in order to make better business decisions. Google Analytics is the most common platform we see being used for reports. So we’ll be referencing their product for the rest of this post — but the same types of goals… Read More »Tracking Important Signals: Don’t Neglect Micro-Conversions
Search ads are one of the highest quality paid traffic sources as it is uniquely intent driven and user initiated. People are more likely to take action when they are actively searching vs. browsing (people are banner blind!). There are 19 “traction channels” available but when you are looking at paid channels to explore, search is a great place to start if you are looking for a good ROI or ROAS (return on ad spend).… Read More »Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?
Most interactions that are tracked on your site can be broken down into one of these 4 goal types: Destination Goals – allows you to track when visitors reach a particular page or set of pages on your website. For example, when visitors reach “thank you,” “order completed,” or “add to cart” pages. Setup level: easy Duration Goals – typically used to track heavily engaged users who spend above average time lots browsing/researching on your… Read More »Four Types Of Custom Google Analytics Goals You Need To Know
You’ve got a good thing going – daily sales, customers who have become ambassadors for your brand and a business model that is working. Now you want to scale in the right marketing channels but… You are spending more than ever on Google Ads yet results are only satisfactory. You are wondering if ‘Influencer Marketing’ should be your next play however, you are hesitant about working with them given all the news about legitimacy (do… Read More »So You Think You Need To Hire An Ad Agency?