In mid 2019, Google opened up detailed demographics for search campaigns. These live inside the ‘Audience’ section and includes: Parental, Married, Education & Homeowner status — allowing for deeper insights / targeting into the types of users that you are bidding on for paid search. The new detailed demographic segments for parental status include: Parents of Infants (0-1 years) Parents of Toddlers (1-3 years) Parents of Preschoolers (4-5 years) Parents of Grade Schoolers (6 -12… Read More »Powerful NEW Audience Targets for Search Campaigns Are Here – Don’t Neglect This!
Paid Search (SEM)
Search ads are one of the highest quality paid traffic sources as it is uniquely intent driven and user initiated. People are more likely to take action when they are actively searching vs. browsing (people are banner blind!). There are 19 “traction channels” available but when you are looking at paid channels to explore, search is a great place to start if you are looking for a good ROI or ROAS (return on ad spend).… Read More »Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?