Paid Search (SEM)

Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?

Search ads are one of the highest quality paid traffic sources as it is uniquely intent driven and user initiated. People are more likely to take action when they are actively searching vs. browsing (people are banner blind!). There are 19 “traction channels” available but when you are looking at paid channels to explore, search is a great place to start if you are looking for a good ROI or ROAS (return on ad spend).… Read More »Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?