In mid 2019, Google opened up detailed demographics for search campaigns. These live inside the ‘Audience’ section and includes: Parental, Married, Education & Homeowner status — allowing for deeper insights / targeting into the types of users that you are bidding on for paid search. The new detailed demographic segments for parental status include: Parents of Infants (0-1 years) Parents of Toddlers (1-3 years) Parents of Preschoolers (4-5 years) Parents of Grade Schoolers (6 -12… Read More »Powerful NEW Audience Targets for Search Campaigns Are Here – Don’t Neglect This!
Wendy Kam Marcy
There are four main categories of reports in Google Analytics – Users (learn about your audiences), Acquisition (traffic sources), Behavior (what are users doing on your site) and Conversions (details about your goals, including e-commerce reports). Collectively, there are many valuable insights you can harness to better understand what’s working and ultimately grow your business. Here’s the most popular insights and helpful reports we provide to our clients via in-depth conversations, Google Data Studio reports… Read More »Important Questions To Ask About Your Users, Acquisition, Behaviour and Conversions
Many of our clients are focused on Direct-To-Consumer (D2C) sales and one of the things that surfaces in strategy talk is how to identify and track the right types of actions and goals on your site in order to make better business decisions. Google Analytics is the most common platform we see being used for reports. So we’ll be referencing their product for the rest of this post — but the same types of goals… Read More »Tracking Important Signals: Don’t Neglect Micro-Conversions
Search ads are one of the highest quality paid traffic sources as it is uniquely intent driven and user initiated. People are more likely to take action when they are actively searching vs. browsing (people are banner blind!). There are 19 “traction channels” available but when you are looking at paid channels to explore, search is a great place to start if you are looking for a good ROI or ROAS (return on ad spend).… Read More »Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?
You’ve got a good thing going – daily sales, customers who have become ambassadors for your brand and a business model that is working. Now you want to scale in the right marketing channels but… You are spending more than ever on Google Ads yet results are only satisfactory. You are wondering if ‘Influencer Marketing’ should be your next play however, you are hesitant about working with them given all the news about legitimacy (do… Read More »So You Think You Need To Hire An Ad Agency?