Wendy Kam Marcy

Tracking Important Signals: Don’t Neglect Micro-Conversions

Many of our clients are focused on Direct-To-Consumer (D2C) sales and one of the things that surfaces in strategy talk is how to identify and track the right types of actions and goals on your site in order to make better business decisions. Google Analytics is the most common platform we see being used for reports. So we’ll be referencing their product for the rest of this post — but the same types of goals… Read More »Tracking Important Signals: Don’t Neglect Micro-Conversions

Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?

Search ads are one of the highest quality paid traffic sources as it is uniquely intent driven and user initiated. People are more likely to take action when they are actively searching vs. browsing (people are banner blind!). There are 19 “traction channels” available but when you are looking at paid channels to explore, search is a great place to start if you are looking for a good ROI or ROAS (return on ad spend).… Read More »Benefits of Paid Search Campaigns: Should I Throw Money Into Google Ads?

So You Think You Need To Hire An Ad Agency?

You’ve got a good thing going – daily sales, customers who have become ambassadors for your brand and a business model that is working. Now you want to scale in the right marketing channels but… You are spending more than ever on Google Ads yet results are only satisfactory. You are wondering if ‘Influencer Marketing’ should be your next play however, you are hesitant about working with them given all the news about legitimacy (do… Read More »So You Think You Need To Hire An Ad Agency?