e-Commerce

Many of our clients are focused on Direct-To-Consumer (D2C) sales and one of the things that surfaces in strategy talk is how to identify and track the right types of actions and goals on your site in order to make better business decisions. Google Analytics is the most common platform we see being used for reports. So we’ll be referencing their product for the rest of this post — but the same types of goals… Read More »Tracking Important Signals: Don’t Neglect Micro-Conversions

Most interactions that are tracked on your site can be broken down into one of these 4 goal types: Destination Goals – allows you to track when visitors reach a particular page or set of pages on your website. For example, when visitors reach “thank you,” “order completed,” or “add to cart” pages. Setup level: easy Duration Goals – typically used to track heavily engaged users who spend above average time lots browsing/researching on your… Read More »Four Types Of Custom Google Analytics Goals You Need To Know