Google Analytics

Important Questions To Ask About Your Users, Acquisition, Behaviour and Conversions

There are four main categories of reports in Google Analytics – Users (learn about your audiences), Acquisition (traffic sources), Behavior (what are users doing on your site) and Conversions (details about your goals, including e-commerce reports). Collectively, there are many valuable insights you can harness to better understand what’s working and ultimately grow your business. Here’s the most popular insights and helpful reports we provide to our clients via in-depth conversations, Google Data Studio reports… Read More »Important Questions To Ask About Your Users, Acquisition, Behaviour and Conversions

Tracking Important Signals: Don’t Neglect Micro-Conversions

Many of our clients are focused on Direct-To-Consumer (D2C) sales and one of the things that surfaces in strategy talk is how to identify and track the right types of actions and goals on your site in order to make better business decisions. Google Analytics is the most common platform we see being used for reports. So we’ll be referencing their product for the rest of this post — but the same types of goals… Read More »Tracking Important Signals: Don’t Neglect Micro-Conversions

Four Types Of Custom Google Analytics Goals You Need To Know

Most interactions that are tracked on your site can be broken down into one of these 4 goal types: Destination Goals – allows you to track when visitors reach a particular page or set of pages on your website. For example, when visitors reach “thank you,” “order completed,” or “add to cart” pages. Setup level: easy Duration Goals – typically used to track heavily engaged users who spend above average time lots browsing/researching on your… Read More »Four Types Of Custom Google Analytics Goals You Need To Know